Once
shunned by the US, India's PM Narendra Modi received a rock star welcome in New
York's Madison Square Garden. Analyst Michael Kugelman talks to DW about how
the premier is seeking to reshape India's image abroad.
Deutsche Welle, 29 Sep 2014
The Indian
PM Narendra Modi appeared before an enthusiastic crowd of more than 18,500
people from the US and Canada - mostly of Indian origin - in Madison Square
Garden, New York's famed sport arena. Modi came into the auditorium under a
spotlight, leading many to compare the event to a political rally, with the
audience wearing T-shirts bearing his picture and periodically chanting
"Modi! Modi!"
Ahead of
his first White House summit on September 29, Modi - speaking in Hindi from a
rotating stage - vowed that he would build a strong and confident India, and
fight corruption. He also touted India's promise as a tech giant, joking that
it was no longer known as a nation of "snake charmers." A day before,
in his debut at the United Nations, the Hindu nationalist had presented a
worldview shaped by ancient tradition, promoting multilateralism as well as
yoga.
Modi is
currently on a five-day visit to the United States aimed at improving bilateral
ties which have seen some irritants over the past years, including the
revocation of Modi's visa after the 2002 Gujarat riots where some 1000 people -
many of them Muslims - were killed, and, more recently, the spat over the
arrest of an Indian diplomat in the US and India's refusal to sign a global
trade deal.
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| Kugelman: 'Modi's visit has surprised many Americans - including the members of Congress present at the Madison Square Garden event' |
Michael
Kugelman, South Asia analyst the Washington-based Woodrow Wilson Center for
Scholars, says in a DW interview that the PM is using the US visit to send out
the message that India is strong, ready to engage with the US, and that he has
clearly moved on from the visa ban that aggrieved him for so many years. But
despite the pageantry, there are many tricky issues which will have to be
discussed and won't magically go away, he adds.
DW: How
well has Narendra Modi been received in the US?
Michael
Kugelman: The reaction to Modi has been nothing short of extraordinary. This is
a leader who was effectively persona non grata in the US for nearly 10 years,
and yet now he is speaking to huge and adoring crowds, and sharing stages with
members of Congress and even the singer Jay-Z. It is a dramatic transformation.
We should keep in mind, however, that most of these audiences are members of
the Indian diaspora - a very large community that is a strategic source of
support for Modi.
How has
Modi been trying to charm American audiences and especially the Indian-
American community?
I think
he's trying to convince the diaspora that he is capable of righting the Indian
ship, which has been slowly sinking in recent years - as evidenced above all by
India's struggling economy, but also by unusually costly corruption scandals.
Modi's message to this diaspora -which has voiced its anxieties about India's
recent struggles - is that happy days are here again, and that he will make
sure they stay happy for years on end.
But it
hasn't just been rhetoric. Very significantly, Modi announced in his speech at
Madison Square Garden in New York that he will implement a series of policies
that make it much easier for Indian-Americans and Americans more generally to
travel and visit India. If India's economy is to improve, it will need to
facilitate foreign direct investment (FDI) in India, and FDI flows are
dependent not only on flows of capital and goods, but also of people. These new
announced policies will be very helpful in this regard.
Shortly
before his arrival in the US, a federal court in New York summoned Modi to
respond to a lawsuit accusing him of human rights abuses. How much has this
cast a shadow over Modi's visit and what role does the issue of the 2002
Gujarat riots still play in bilateral ties?
A very
small shadow at best, and at any rate an irrelevant shadow for Modi given that
as prime minister, he will have immunity from any such legal challenges while
he in the US. And yet the fact that this lawsuit will simply be shrugged off is
another indication of how far Modi has come from pariah to celebrity in such a
short time.
There have
been a number of anti-Modi protests in New York - small in number yet still
very much happening - and yet interestingly enough the Indian media, which is
providing intense, minute-by-minute coverage of Modi's visit, has paid little
attention to them.
There has
also been a new revelation appearing in the Western press and circulated widely
on social media that Modi allegedly refused to help a Muslim MP while he was
surrounded by a Hindu mob and later killed. And yet, once again, this won't
affect the PM's visit or the perception of him. In this regard, one must credit
Modi's PR machine, which is operating on all cylinders throughout this visit and
has resulted in very little critical accounts of him at all within the
mainstream media.
What has
been at the core of his message to American audiences?
The basic,
fundamental message is that India is strong, and that India is ready to engage
with Indian-Americans and the US more broadly.
What image
is Modi presenting of himself while abroad?
A very
similar message to the one he presents at home - that he is a tireless,
determined, and patriotic leader who will do everything possible to get India
back on track. He has also sought to project a softer side - perhaps to soften
the perception that he is ultra-serious and stern and not afraid to upbraid his
subordinates - by making jokes about his visa difficulties, calling for more
focus on yoga, and even quoting lines from Star Wars.
In all of
this, Modi is trying to do something very simple: Introduce himself to a
general American public that really doesn't know him at all, given his
inability to come to the US to engage with them for nearly 10 years.
How may
this image and style help improve bilateral ties with the US, both politically
and economically?
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| Kugelman: 'How this all translates to the official level is a much more open question' |
I think the
visit has surprised many Americans - including the members of Congress present
at the Madison Square Garden event - because it's not too often that a foreign
leader, and particularly a brand new one, takes the country by storm by
barnstorming the US' financial capital and being met by huge and adoring
crowds. Since most Americans - other than Indian-Americans - probably knew very
little about him, his visit likely impressed them as well.
How this
all translates to the official level is a much more open question. US-India
relations have certainly come a long way over the last few decades, but they
have faced a raft of crises in recent months, and these won't be easy to
overcome - even with the repository of goodwill for Modi now overflowing. Obama
and Modi will need to discuss tricky and tension-filled issues - such as
policies in each country that the other deems prohibitively protectionist -
that won't magically go away.
What Modi's
New York itinerary does show, however, is that he is ready to engage, and that
he has clearly moved on from the visa ban that so aggrieved him for so many
years. Forget all the pageantry and big crowds: The mere fact that he came to
the US is a big achievement for the bilateral relationship. And it can also
serve as a big confidence-building measure as Obama and Modi sit down to
discuss some pretty serious issues.
Michael
Kugelman is senior program associate for South and Southeast Asia at the
Washington-based Woodrow Wilson Center for Scholars, where he is responsible
for research, programming, and publications on South and Southeast Asia.

















